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Email Marketing is a communication technique through email whose main objectives are usually to help increase sales and maintain regular communication with current and potential customers to improve their level of loyalty. To do this, email templates must be designed to be sent to multiple recipients.
Social networks began as a leisure web space, however, over time, this concept has evolved. Social networks are increasingly important for companies, both in the areas of marketing and human resources.
Nowadays, many people have at least one account on a social network; These are becoming more and more popular because they are full of individuals looking to meet people, to collect and share information and experiences about different things, the development of friendships or professional alliances, in the search for employment, or in business-to-business marketing, among many other things.
If you are a web designer, you are surely aware of the importance that CMS (Content Manager System) have today, since a CMS such as WordPress, Joomla or Drupal allows you to manage the website in an efficient way and with fewer complications than HTML or CSS.
Without a doubt, the Internet not only enjoys the reach and impact of other media but has already surpassed them and will continue on this path of growth, because every day the use and hours dedicated to the Internet increase due to the new business applications that are emerging in the market.
In the framework of online advertising, a conversion occurs when a click on an ad directly translates into a user action; such as a purchase, a subscription, a visit to a page or a contact. These actions are called conversions because a customer's click translates, or converts, into a business.
One of the most significant parameters for our sites is the bounce rate. This measures the percentage of people who come to our website and leave after visiting a single page. A high bounce rate translates into public disinterest in our site.
A click is the number of times users have interacted with your ads with the intention of visiting the website and obtaining more information about what it offers. Clicks are counted when a user tries to reach a website through an ad, even if they do not reach it or if the site is temporarily unavailable.
A Call to Action is an advertising and marketing concept that directs or asks to do something to take the consumer to the next step and thus take an action to purchase a product or service.
